How To Package Your Expertise For A Profit Explosion
If you have followed my musings on Winning Workshops, you know that one of the characteristics of a Winning Workshop is that it inspires clients to take action to go deeper with you. When you...
View ArticleMarketing and Education: Is It The Same Thing?
A wise man once said “Marketing = Education”. What he means by that is that you need to use you marketing to educate your prospects. But what do you need to educate your prospects on? You need to...
View Article7 Reasons You Must Position Yourself As An Authority On Your Topic
As a workshop or seminar leader, you are an expert and an authority in your field. You have a ton of experience and obviously also a lot to teach. Then why is it so hard to let people know you are an...
View ArticleYou – An Overnight Authority?
Take a look at all the educational investments you made in yourself and your business in the last 12 months; there is one thing they all have in common that’s critical to your success, but you probably...
View ArticleHow to Create Magnetic Credibility That Makes Prospective Clients Say Yes to...
I remember it clearly… It was a few years back. I was on a tear, learning as much about marketing as I could. I already knew a lot, understood about event marketing, but marketing through...
View ArticleBuild Your Own Client Attraction System
When I started my event business, I realized early on that there had to be a better way to get clients than to go to networking meetings and hand out my card or cold calling unsuspecting entrepreneurs....
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